Social Media Strategy

• #100sweatysweats

• Project for: Community Passion Project

• Objective: Contribute back to my community by leaning into my core values of fun, health and community. 

Outcome: Created and managed a social media ‘movement’ that encouraged people to workout for the last 100 days of the year. Project work included Brand Identity, Social Media Strategy, Community Marketing and Relationship Development. Participants pledged their workouts to a charity of their choice raising a collective $145,000 in 3 years.

The story behind #100sweatysweats via Junction Consulting