RESUME

Dynamic team leader with 12 years experience in Brand Marketing and Strategic

Communications focusing on: Athlete and Talent Management, Influencer Program

Design, Public Relations, Digital Community Engagement and Team Development.

Passion for: wellness, creative storytelling and relationship management.

  • Athlete Management

  • Influencer Program Design

  • Community Management

  • Public Relations & Crisis Comms

  • Research & Analytics

  • Social Media Marketing

  • Team Leadership & Development

Professional skills:

  • Lead a team of direct reports for the Global Sports Marketing & Partnerships division of lululemon's Global Brand team.

  • Responsible for influencer marketing strategy and program operations in 600+ global store markets and 9 Key Cities.

  • Partner with brand, PR and product cross-functional teams in 4 global markets to identify, engage and manage 1400+ brand ambassador relationships annually contributing to Global strategy (North America, China, APAC and EMEA).

Experience Highlights:

lululemon
2015 - present

Senior Manager, Global Sports Marketing
2021 - Present

Manager, Global Sports Marketing
2018 - 2021

Program Manager, Global Store Ambassador Program
2016 - 2018

Specialist, Global Store Ambassador Program 2015

  • Re-designed Global Ambassador Onboarding Experience in 65 regional markets:

    • Created digital training and brand experiential events resulting in 110% lift in user generated content / 18% lift in ambassador role clarity & connection to brand.

    • Maintained YoY 90%+ satisfaction rate for lululemon ambassador experience

  • Developed and piloted City Ambassador Program in 9 regions globally for 35 talent in NYC, Chicago, LA, Shanghai, Beijing, Seoul, London and Berlin (2021)

  • Created & executed Covid-19 Relief fund; $5 million distributed to ambassadors in need of financial support due to pandemic impacts to small business.

  • Championed Diversity, Equity & Inclusion market research report to evolve Ambassador Criteria and increase diverse representation on ambassador rosters globally

  • Partnered with Legal to introduce and negotiate talent contracts for all tiers of lululemon brand ambassadors

  • Manage $3-$5 million operating budget & forecasting YoY

Key Results:

  • Media Relations

  • Media Training (Executive)

  • Corporate Communications

  • Social Media Strategy

  • National Rebrand + Brand Identity

  • .com evolution

  • Corporate Events

YMCA Toronto:

Public Relations Manager
2015

Communications Specialist
2012-2014

MSL Group Public Relations:

Senior Account Executive
2014 -2015

Intern
2011-2012

  • Consumer Account lead for Procter & Gamble brands including Olay, CoverGirl, Dawn, Febreze, Swiffer and Crest.

Education & Training:

  • Bachelor of Arts, Media Communications
    University of Guelph-Humber

  • Diploma, Public Relations
    Humber College

  • Certificate, Social Media Marketing
    George Brown College

  • Negotiation Mastery
    Harvard Business School Online

  • Certificate, Brand Strategy
    Section 4

  • Certificate, Data & Analytics
    Section 4

  • Leader Series
    lululemon