Experiential Marketing

  • Charmin Enjoy the Go

  • Project for: Procter & Gamble / MSL GROUP Public Relations

  • Objective: Highlight value of Charmin toilet paper by proving a differentiated experience in consumers' homes.

  • Outcome: Created a unique trialing experience for an otherwise 'hard to try' product in public: event pop-up at Toronto Distillery District holiday market gave 1000s of attendees an elevated bathroom experience in an otherwise unpleasant place to use the loo. Campaign included: Radio/TV Press Tour, UGC Event moment and consumer trialing/email capture.  

Previous

Social Media Strategy
Next

Brand Event & Experiences