Influencer Programs

  • Beauty Insider

  • Project for: Procter & Gamble / MSLGROUP Public Relations

  • Objective: Identify new ways for Procter & Gamble to gain digital media coverage for beauty brands including OLAY, CoverGirl, Pantene and Crest. 

  • Outcome: Created Procter & Gamble’s first Blogger program in partnership with Agency team. While this highlights ‘older’ work - the concept remains relevant now. This project spearheaded working with Beauty Influencers and piloted a new way for Procter & Gamble to share key product news via beauty experts.
    Project included: Influencer Criteria/Identification, Monthly Product Testing, Experiential ‘blogger’ events and media monitoring. 

    Influencer Blog Sample (2015)

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